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Privacy Policy

Privacy Policy

Coshika Enterprise Life Laboratory Pvt. Ltd (CELLULA)

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”) or its Application Cellula (App) at Play stores or App stores.

Coshika enterprise life laboratory Pvt Ltd or Cellula , a private limited company with its registered office at 11/2, 4th Cross, RIFCO SHANTINIKETHAN, Medahalli, 560048 Karnataka, India (“Company”, "We", "Us", "Our" and terms of similar meaning) is committed to protecting your privacy. This Privacy Policy shall apply to the Users, Delivery Partners, Merchants (as defined in the Terms of Use). For the purposes of this Privacy Policy, the Users, Delivery Partners, Merchants (as defined in the Terms of Use) shall together hereinafter be referred to as “You”, “Your” or “Yourself”.

The Company has adopted this Privacy Policy to set out the manner in which personal data and other information is collected, received, stored, processed, disclosed, transferred, dealt with and handled by the Company in relation to Your use of our Services (defined below) through the website (“Website”) or the mobile application Cellula (“App”), (collectively referred to as the “Platform”) or initiating or undertaking any transaction on the Platform. The Platform may contain links to other websites. This Privacy Policy does not apply to information that You provide to, or that is collected by, any third-party through the Platform, and any third-party websites that You access or use in connection with the Services offered on the Platform. Company shall not be liable for and has no control over the practices and content of any such third party website.

Please read the Privacy Policy carefully before using or registering on the Platform or accessing any material, information or availing any services (“Services”) through the Platform. If You do not agree to the Privacy Policy, please do not use or access the Platform.

This Privacy Policy is incorporated into and subject to Our Terms of Use (“Terms”) and shall be read harmoniously and in conjunction with the Terms. In the event of any conflict between the Terms and this Privacy Policy, the provisions of the Terms shall supersede the Privacy Policy. All capitalised terms not defined under this Privacy Policy shall have the meaning ascribed to it under the applicable Terms.

Please feel free to direct any questions or concerns regarding this Privacy Policy by contacting Us through this Platform or by writing to Us at


When you visit the Site www.thecellula.comor use our applications (Cellula) available at play stores and app stores, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Please note the following specifics around information your share with us-

In order      to enhance the user experience and provide Our Services, Company collects      information about You from two sources: (i) information You affirmatively      and voluntarily give to us; and (ii) information automatically collected      when You visit Our Platform or use any of Our Services.

Information You give Us: In order to      provide Our full range of Services, We may collect the following types of      information from You (as applicable) including but not limited to: Your      name, gender, email address, mobile and/or telephone numbers, service      address, date of birth, profile picture, contact details of people You      refer to Us and other information about the service address that You give      us, information provided by You while initiating and running a task,      including, without limitation: search words, location, products or      services being sought, reviews, rating, order details and history,      pictures of items ordered or for which a task is run and all chat history,      etc. We may further collect medical information in the form of medical      prescriptions or other similar such documents from You, depending on the      nature of product or service sought through the Platform, to initiate a      transaction on the Platform, and share such information on a need to know      basis and upon request with the Merchants selling/providing such product      or services to You.

We may ask You to provide additional information about Yourself on      an optional basis. We may ask You for certain financial information,      including credit card account data or other payment method data, to      process payments for some of Our Services. We currently do not store any      financial information provided to Us. We may also enable features which      require Our access to Your address book, calendar, photo gallery etc.

If you sign up as a Merchant or Delivery Partner, We may also collect location details, copies of government issued identification documents, statutory registrations, other KYC details, call and SMS details. Additionally, if You are a Delivery Partner, We may also collect certain health related declarations (including body temperature, symptoms such as fever, cough, cold and other health conditions). We may also collect the information for a third party as provided by You pursuant to a referral program on the Platform(such as name, contact details, etc). We may also ask You to provide any other personal information which You give us in connection while booking a service or is relevant to customer surveys and/or offers available on the Platform. All such information shall be collectively referred to as “Personal Information”.

Non-Personal Information: When You visit      the Platform, We may collect certain non-personal information such as Your      internet protocol address, operating system, browser type, internet      service provider, aggregate user data, browser type, software and hardware      attributes, pages You request, number of click, search history and result      selected, active seconds or minutes on the Platform, frequency of Your      visit to the Platform, the date and time of Your visit to Platform or use      of the Services and cookie information, etc. This type of information      does not identify You personally.

Automatic Information: We receive and store      certain types of information whenever You access Our Platform. We use      "cookies" (a small file containing a string of characters that      uniquely identifies Your browser) and We obtain certain types of      information when Your web browser accesses the Platform. These server logs      may include information such as Your web request, Internet Protocol      address, browser type, browser language, the date and time of Your      request, information about Your internet connection and web beacon      information.We use cookies primarily for user authentication but may      also use them to improve the quality of Our Services by storing user      preferences and tracking user trends. Further, the Company may also      collect information about Your preference and settings such as time zone      and language, Your searches and the results You selected from the      searches.

Location Data: When and if You      download and/or use Our Platform through Your device, We may receive      information about Your location and Your device, including a unique      identifier number for Your device, device model, operating systems,      versions, software, file names, advertisement identifiers and mobile      network information. We may use this information to provide You with      location-based Services including but not limited to search results and      other personalised content. When You use the Platform through the      telecommunication device, we collect Your location data. If You permit the      Platform to access Your location through the permission system used by      Your mobile operating system, We may also collect the precise location of      Your device when the App is running in the foreground or background. We      may also derive Your approximate location from Your IP address.

User communications: When You send      emails or other communications to Us, We may retain those communications      in order to process Your inquiries, respond to Your requests and improve      Our Services.

Other Parties: We may receive information      about You from third parties, such as other users, partners or our      affiliated companies or if You use any of the other websites/apps We      operate or the other services we provide. If You are a Merchant, Delivery      Partner, We may, additionally record your calls with Us for the Services      provided using the Platform, SMS details, receive feedback and rating from      other users.

On      receiving personal information about our Users, You no longer remain      anonymous to Us. We may use this information to do internal research on      our demographics, interests, and behaviour to better understand, protect      and serve You better. This information is compiled and analysed on an      aggregated basis and in a manner that does not personally identify You. We      indicate fields that are mandatorily required to be filled and fields that      are optional. You may decide whether or not to provide such information to      Us.

You may      choose not to provide us with any Personal Information or information as      required to complete your tasks/transactions initiated on Your Platform.      If We do not receive information required for Your tasks, a Delivery      Partner or Merchant may choose not to complete Your task/transaction      initiated on the Platform

Additionally when you make a purchase or attempt to make a purchase through the Site or application, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and related legitimate details, email address, and phone number.  We refer to this information as “Order Information.” Any details which is filled by you in any available form on the website and /or application is saved in our servers. These details

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We may share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use third party integration to power our online store.  We also use Google Analytics or other related tools to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. WE DO NOT SELL OR SHARE YOUR DATA FOR ANY ILLIGAL USE.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:







Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


When you share your iOS Health app data or Google Fit with our Products, that data is covered by the privacy policy.

We handle all iOS Health app and HealthKit data in accordance with Apple's development guidelines. To view Apple's HealthKit developer guidelines, goto .

We handle Google Fit data in accordance with Google Fit Terms of Service. To view Google Fit Terms of Service go to .

HealthKit, Health app, iPhone, and Apple are registered trademarks of Apple Inc.

Google Fit and Google are registered trademark of Google Inc.


You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally,  we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site or App), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of your country of origin, including to Canada and the United States.


Your account is protected by a password for your privacy and security. You need to prevent unauthorised access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

We endeavour to protect the privacy of your account and other personal information we hold in our records, but we cannot guarantee complete security. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

Mobile App may contain links to other sites. We are not responsible for the privacy policies and/or practices on other sites. When following a link to another site you should read that site's privacy policy.

Note:  However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. Any transmission of information by you to our Mobile App or otherwise is at your own risk.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


The Site is not intended for individuals under the age of 18 years.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

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